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42% of Americans Link Food with Illness: Harris Poll

February 25, 2010: 05:02 AM EST
A new poll by Harris Interactive shows that four in ten Americans believe food caused them to fall sick or ill in the past two years. Sixty-nine percent of these people think they are aware of which food item resulted in illness and just over one fourth of them have eliminated that item from their diet completely. Amplifying the impact, 15% warned friends and family to avoid that food item. Fresh foods are the major cause of concern with 73% of respondents expressing at least some concern about fresh items. The new Nielsen Healthy Eating Index, which scored 402 in 2009, shows Americans are eating healthier and their awareness about food related illness has increased; in 2008 the score was 389.
"Food-borne Illness Poses Consumer Concern", Marketing Charts, February 25, 2010, © Watershed Publishing
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