Americans Are Not Opposed To Nanofoods, But Want Better Labeling, Even If It Costs More

Do people care whether their food ingredients or food packaging are made using nanotechnology? Apparently so. They’re not opposed to nanofood or nanomaterials, they just want to be fully informed, and that means better labeling showing reliable, research-based information, according to a new U.S. study. Researchers told focus groups about the use of nanotechnology in food products and packages, then asked if they thought such products should be labeled. The answer was a definite yes, though participants were careful to note they did not oppose nanofoods, and they’d be willing to pay more for nanofoods if dependable information were made available.