Americans Concerned About Food Safety Want Products Independently Certified

February 18, 2010: 10:09 AM EST

Noting that nearly half of all Americans are changing the way they shop for food because of worry over safety issues, an online survey conducted for Norwegian risk management services provider DNV found that food labels showing government inspection and safety traceability were not enough. Foods need to be tested independently, then certified and labeled as safe. The survey of 400 consumers, the first phase of a two-phase study, also found that a little more than 33% would pay a 30% premium for foods certified as safe. A DNV executive said the findings should prompt the food industry to work harder to adopt independent safety certification. The study’s second phase will ask food industry execs about the “business processes and various auditing schemes” they’re using to ensure food safety.

"DNV and Michigan State University Release Initial Findings of US Food Safety", Det Norske Veritas (DNV), February 18, 2010, © Det Norske Veritas (DNV)

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Americans Concerned About Food Safety Want Products Independently Certified

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