Chipotle Reassures Customers About Safe Food Handling In New Marketing Campaign

The Chipotle fast-casual restaurant chain has launched a marketing campaign to reassure customers that the E. coli outbreaks that made dozens of people sick in last year will never happen again. To do that it has implemented the recommendations of a former chief medical officer at the USDA and FDA, and redesigned and implemented a thorough food safety program in all 3,862 restaurants. Chipotle’s number one priority now is to serve fresh food – safely – so new safety protocols are applied at every level. All ingredients, for example, are tested for pathogens by suppliers, then tracked from farm to warehouse to restaurant. Several pathogen-killing procedures are followed in the restaurants. And all restaurant managers are trained and certified in proper food handling.