Company’s Mission Is To Ferret Out Fraudulently Labeled Foods Worldwide

Fraud in the food industry is a “phenomenal”  global problem, according to the CEO of Oritain Global, an independent New Zealand-based commercial venture that specializes in scientifically determining and certifying food origins. The company, which works with universities and government agencies around the world, has tested meat, dairy products, honey, vegetables, fruit, coffee beans, seeds, wine and wool, with a goal of ensuring that labels aren't lying. The company sees its mission as “food justice” for consumers, producers and regulators in the food industry. Examples of food fraud include fake – and often lethal – Russian vodka, cheap pork dyed and chemically treated to sell as beef in China,  and "Scotch" whiskey produced in China and India.