Concern About Food Supply Contamination Is Constant In U.S., But Fluctuates With The News

During the first eight months of this year, about one in four Americans said they were extremely concerned about food safety issues and 60 percent said they were somewhat or slightly concerned, the NPD Group found. Only 15 percent said they were not at all concerned about food safety. NPD said these figures are relatively constant, but fluctuate when there is a food safety issue in the news. For example, concern about listeria contamination peaked during the time the outbreaks were widely reported (July and August) and then leveled off when the news subsided.