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November 2, 2009: 01:14 AM EST
Sales of energy drinks targeted at 18- to 24-year-olds and powered by caffeine, taurine, and sugar – criticized widely as unhealthy – more than tripled from 2004 to 2009, according to data from market researcher Mintel. New product launches, meanwhile, some claiming health benefits, more than doubled. In the same timeframe, drinks promising low, no, or reduced calories grew slightly or remained steady. Already grabbing a share of the energy drink market are new “better-for-you” beverages aimed squarely at the over-35 crowd. They promise a safe, natural, organic or sugar-free energy boost. Ingredients include antioxidants, green tea, B vitamins, etc.
Joysa Winter, "Energy drinks are hot, but healthy?", Functional Ingredients, November 02, 2009, © Penton Media, Inc
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