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High Prices, Lack Of Knowledge, Keep Many Women Shoppers From Buying Organic Deli Meat

July 8, 2010: 03:45 AM EST
An online survey of women who regularly purchase deli meat for their children found that 45 percent would choose organic meats for their kids if knew the benefits of buying organic. The survey, sponsored by natural and organic meat/cheese producer Applegate Farms, basically revealed that women shoppers don’t really understand terms like organic, conventional or natural. For example, 36 percent of the women surveyed either weren’t sure, or believed organic and natural deli meats are the same thing. But higher prices seem to be the deciding factor for shoppers: forty-nine 49 percent cited price as the reason they don't buy organic deli meat. Twenty-six percent said they didn’t buy organic because they couldn’t find organic deli foods in their local grocery stores.
Applegate Farms, "Survey Says: Moms Looking for More Guidance on Organic Deli Meat", PR Newswire, July 08, 2010, © PR Newswire
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