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Kellogg Faces Lawsuit Over Misleading Health Claims On Nutri-Grain Bars

February 3, 2010: 06:54 AM EST
Kellogg faces a class action lawsuit over alleged misleading claims on its Nutri-Grain cereal bars. The suit, filed in California, contends that Kellogg uses misleading claims on the product packaging, such as 'Excellent Source of Calcium,' 'More of the Whole Grains Your Body Needs,' and 'Eat Better All Day.' It goes on to claim “Kellogg's supposedly healthy products have so much toxic artificial trans fat that they would be illegal to sell in many parts of the world.” Commentators do not believe the suit will stand up in court but, coming as it does, in the wake of other cases it is still likely to make corporations more cautious about claims. Dannon recently settled a suit alleging its ads for "Activa" exaggerated actual benefits; in October General Mills faced a suit over its claim that Cheerios would lower cholesterol levels and in November Kellogg faced a suit against its claims that Cocoa Krispies would strengthen children's immune systems.
Jon Hood, "Kellogg's Nutri-Grain Statements Misleading, Suit Says", ConsumerAffairs.com, February 03, 2010, via ConsumerAffairs.com, © ConsumerAffairs.com Inc.
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