Keurig Brewing Machine Recall Deemed A Major Setback

Vermont-based Keurig Green Mountain issued a voluntary recall of seven million Mini Plus Brewing Systems after 200 owners reported overheated water escaping from the machines. Ninety of the incidents resulted in burn-related injuries. Analysts said it is a major setback for Keurig, which is in the middle of a major marketing campaign for a new generation of brewing machines, known as Keurig 2.0. The recalled machines sold for about $100 at major retailers, including Target and Walmart. The company’s stock dropped 2.3 percent on the recall announcement.