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KFC Launches PR Campaign In China To Prove Its Operations Are Hygienic

December 10, 2014: 12:00 AM EST
After a food safety scare at one of its Chinese suppliers, KFC has invited fried chicken lovers in the country – the biggest market for parent company Yum Brands -- to come and see for themselves that the restaurant chain maintains high standards of hygiene. The problem arose when a TV report alleged that workers at a KFC chicken supplier were adding expired meat to products. Customers can book a tour showing employee hand-washing, clean cooking oil, safe chicken raising practices, and use of purified water.
Alexandra Harney, "KFC calls on Chinese diners to inspect its kitchen", Reuters, December 10, 2014, © Thomson Reuters
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