We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

McDonald’s Profit Continues To Sag As It Works To Become More “Relevant”

October 21, 2014: 12:00 AM EST
McDonald’s stock dropped after the company posted a 30 percent drop in third quarter profit and significant declines in restaurant traffic globally. CEO Don Thompson acknowledged the company, which serves 70 million customers a day, has some image problems – is it still relevant? -- especially in an era of growing consumer interest in fresh, unprocessed food. To help solve the problem, Thompson said McDonald's is simplifying menus, tailoring food to local tastes, offering custom burger and sandwich options, rolling out mobile services, and launching a social media "dialogue" with customers.
Lisa Baertlein, "McDonald's CEO acknowledges image problems after tough results", Reuters, October 21, 2014, © Thomson Reuters
Food Safety
North America
United States of America
Companies, Organizations
Market News
Developed by Yuri Ingultsov Software Lab.