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OTA Blasts Time Magazine For “Misleading” Consumers On USDA Egg Quality Research

July 9, 2010: 12:19 AM EST
The Organic Trade Association criticized an article in Time magazine (“Organic Eggs: More Expensive, but No Healthier”) for misleading consumers by misinterpreting a USDA-sourced journal article reporting on the quality of chicken eggs derived from various sources. The article published in the journal Poultry Science “includes no reference to certified organic eggs and says nothing about nutritional value,” the OTA said in a letter to Time. The USDA researcher measured brown and white egg sizes, among other things, but made no statements about nutritional values, healthiness, etc. “The headline drawing broad health conclusions from a quality measure misinterprets what USDA scientists are saying and confuses consumers,” OTA said.
Barbara Haumann, "OTA: Egg research findings inaccurately peg organic in media reports", Press Release, OTA, July 09, 2010, © OTA
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