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Survey Finds Food Shoppers Surfing The Web For Nutritional Data, Bargains

May 12, 2010: 08:19 PM EST
A survey by Deloitte has found that more consumers are searching the Internet with their computers and mobile devices to find nutritional and price information about food. The survey also found that consumers are better informed and more confident about food safety. Thirty-six percent of consumers surveyed said they searched food company Web sites for recipes in 2010, a slight increase from 2008. Seven percent of food shoppers use a mobile device in the store to get information about prices (53 percent), get or redeem coupons or discounts (44 percent), find nutritional information (28 percent) and read product reviews (22 percent). Nearly two-thirds (65 percent) of consumers were more concerned about food safety than five years ago, but this percentage dropped from 2008, when 76 percent voiced greater concern.
"Consumers Use Web, Mobile Devices for Food Info", Retailer Daily, May 12, 2010, © Watershed Publishing
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