UK University Is Developing Smart Packaging To Provide Information On Product Freshness

Researchers at the University of Strathclyde are developing a new form of plastic packaging that will tell consumers about a product’s freshness, through color changes in the plastic, and help reduce the 8.3 million tons of food the U.K. throws away each year. The aim is to develop intelligent plastic packaging, removing the need for the expensive freshness labels currently in use. The Scottish Enterprise Proof of Concept Programme provided £325,000 in funding as part of its support for new ideas to launch small companies.