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U.S. Senator Urges FTC Probe Of Beverage Companies Promoting Teen Drinking

July 12, 2010: 10:49 AM EST
U.S. Senator Charles E. Schumer is urging the U.S. Federal Trade Commission to investigate certain beverage companies whose alcoholic drinks “seem explicitly designed to attract underage drinkers.” The letter to FTC Chairman Jon Leibowitz calls for a probe of drinks that appear to be marketed to underage teens in packaging that deliberately resembles non-alcoholic energy drinks. The labels are deceptive enough to fool both parents and law enforcement, Schumer says. “Popular drinks such as Four Loko and Joose look nearly indistinguishable compared to energy drinks, yet contain up to 12 percent alcohol per volume, two to three times the amount of alcohol in one can of beer.” Schumer urged the FTC to examine marketing practices and take enforcement actions if warranted.
Charles E. Schumer, "Schumer Calls On Ftc To Investigate Companies That May Be Promoting Underage Drinking", News release, Sen. Charles Schumer, July 12, 2010, © Charles E. Schumer
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