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Which? Warns Consumers To Be Wary Of Certain Words And Phrases On Food Product Labels

August 25, 2010: 07:54 PM EST
British consumer watchdog Which? warns that some words and phrases commonly used by food manufacturers on product labels mislead and confuse grocery shoppers. Particularly bothersome are words like “pure,” “fresh,” “natural” and “real,” which are not strictly defined by law – like “organic” and “free range” – but are subject only to guidance from the Food Standards Agency (now from the Dept. of Environment, Food and Rural Affairs). A survey of 1,023 adults conducted by Which? in July found that 43 percent believed beverages labeled “juice drink” must have 25 percent fruit juice. But, Which? notes, only five percent of Rubicon Sparkling Passion Juice drink is juice concentrate. The product “actually has more sugar than concentrate.” Nevertheless, it is legal for Rubicon to label the beverage a “real fruit juice drink.”
"Food labels to take with a pinch of salt", Which?, August 25, 2010, via Which?, © Which?
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